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So, I’ve Got a Personal Website

I’ve been building websites for over 20 years, and I have never built one for myself. Why now? Well, it mainly comes down to Google and its EEAT policy. I’ve written thousands of articles and dozens of books and guides, and never once have I put my name to them. Most of the time, I just put ‘[website name]’ team – some articles I haven’t been back through on Widibi follow this same approach, for example.

The thing is, Google wants to see Experience, Expertise, Authoritativeness and Trustworthiness. This is achieved, in part, by demonstrating you know what you’re talking about, and that’s increasingly difficult when you’re not a named author.

I never had any desire to build a personal brand. I still don’t. I believe in the content of everything I write, and I’m confident it stands alone. However, I’m the first to admit that when I write, a key part is trying to make a living. Sure, it’s fun, and I love learning and researching, but if people don’t read my articles, click ads, and so on, I’d have to do something else.

The most efficient way I’ve found to achieve this is through Google Search. People search for something, and I want to answer them. If they click something that makes me a few cents in the process, great! If not, I’m happy to have helped them. But there’s a lot of competition out there, and my passion and experience isn’t always enough to verify that I’ve put together the best possible answer to their query. If I’m not using my name, then that passion and experience count for absolutely nothing, as I could be anyone.

Like I said, I still don’t want to build a brand around my name as such, but I’m quite excited at using it more. I’m going to start releasing some of my books without using a pseudonym, and I’m going to change some of my favorite sites to specify that it was me that wrote them. Who knows, maybe I’ll be regarded as an expert in a few different areas once the looming shadow of repetitive strain injury takes hold!

However, I still believe in the power of the pseudonym, which I’ll discuss in an upcoming blog post.